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Welcome to Unpredicted Entrepreneur, a show dedicated to Franchising and Franchise Consulting.


Sara Waskow:
Twitter @FranNetSara
LinkedIn Sara Waskow

Roxanne Rapske:
Twitter @franchisegenie
LinkedIn Roxanne Rapske

Meet Your hosts

Sara Waskow & Roxanne Rapske

Sara Waskow is the Market President and Franchise Consultant for FranNet of Dallas-Fort Worth and Oklahoma. She has over 16 years of combined consultative and sales experience, receiving many awards and accolades in corporate America through her work with small business owners.

In 2015, she turned her full-time attention to the franchise industry, becoming the sole proprietor of FranNet’s territorial presence in North Texas and Oklahoma. To date, Sara has served on the FranNet Advisory Council for multiple years, has been featured in several newspaper and magazine articles, is a contributing author, and has been a guest on numerous podcast and radio shows, educating the public on entrepreneurial success through franchising. Sara’s award-winning career at FranNet reveals her passion for educating and assisting entrepreneurs as they transition to business ownership, allowing them to make informed and confident career and lifestyle decisions.

Prior to establishing her franchise consultancy, Sara worked for AT&T and also spent several years as a digital agency executive, helping small business owners establish their online presence through website development, social media campaigns, and marketing outreach. She’s a native Texan and graduate of Texas A&M University. Sara and her husband, John, have lived in the Ft. Worth area for over 30 years and have two adult children.

With 20+ years of corporate experience, including owning a business of her own, Roxanne is uniquely positioned to help you explore your entrepreneurial goals. As a franchise matchmaking expert, she’s helped many clients start, run and sell businesses of their own. And if you need a Dallas franchise expert, she’s one call away.

Roxanne works with transitioning or laid-off executives, the underemployed and those unhappy with their corporate environment, to determine if owning a franchise business is the right fit for them. She also specializes in helping military veterans looking to transition from the service to become their own boss. Additionally, many clients come to her seeking an exit strategy from their previous career paths. Whether you’re an existing business owner, investor or are currently employed, but looking to diversify or create an additional revenue stream, Roxanne Rapske can help you find a franchising solution. She’s an expert-level Dallas-based franchise consultant.

Having walked a mile – or two – in her clients’ shoes, Roxanne is able to use her franchise consulting, mentoring, and interpersonal skills to help others make the same transition in business that she has successfully completed. Roxanne understands that starting a franchise in Dallas can be a challenge, so she introduces clients to potential franchise brands at a high level, follows a clear system, and provides knowledge and support along the way. As an expert-level franchise consultant, she can do the same for you.

Roxanne also has the heart of a teacher, and enjoys partnering with local organizations to educate about franchising in the community and the numerous franchise opportunities in Dallas. She believes that everyone is in charge of their own destiny, and loves nothing more than consulting with people who want to start a franchise – and take charge of their own lives.


In addition to serving as an expert-level franchise consultant in Dallas, Roxanne enjoys the outdoors, sunshine, staying active, learning, and owning her role as that of a wife and mother. It’s Roxanne’s can-do, never say die attitude that’s helped her complete six full marathons and numerous other race competitions.

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